The chief emphases of this meeting were primarily twofold: 1) To discuss deliverables for Marketing Coordinator Ben Thomas’s 2024 agenda; 2) To begin event planning for two 2024 events, one in Asia and one in Europe or North America.
Marketing Discussion:
The board previously doubled the number of hours to which Mr. Thomas has committed and increased the spend in tandem. Mr. Thomas discussed the planned expansion of his platform over the next 12 months. At the heart of the 2024 strategy is an expansion of created content: demand generation – i.e., more webinars, blogs, user stories. These have been broken down into monthly deliverables, website maintenance, content management, social media mgmt, meetings with maintainers, video content/editing, newsletter, end user stories, PR network monitoring/scraping, and monthly analytics reported to the board. The newly relaunched Outreach/Marketing team, which meets once a month, will help drive and shape these efforts.
Event Discussion:
After extended discussion, the board agreed to rotate its main Summit event from year to year between Europe and North America, to accommodate west coast contributors/board members and European ones equally. The 2024 Summit will be held in North America. The board agreed to pursue either Mexico (city to be determined) or Montreal for the North American event (mid-Q3).
For the 2024 APAC DPDK event, the board is weighing either Beijing or Bangkok as possible locations. Evi Harmon, Events Coordinator for the project through The Linux Foundation, agreed to source venues for Mexico City, Cancun/Riviera Maya, Montreal, Beijing and Bangkok, and return to the Governing Board with more detailed information for venues in all of the aforementioned cities.